How It Works
Understand the full tracking flow from ad click to WhatsApp message to offline conversion in Google Ads. See how WAConversionTracking connects the dots between GCLID, UID, and real conversations.
WAConversionTracking: End-to-End Flow
WAConversionTracking works by tying your WhatsApp chats to your Google Ads clicks, using our tracking script that scrapes GCLIDS and connects directly to your WhatsApp business API.
Here’s how the system works:
🔁 The Conversion Flow
- User clicks a Google Ad → GCLID is captured on your site.
- User clicks the WhatsApp button → Our script inserts a UID into the pre-filled message.
- User sends the message → WAConversionTracking logs it (includes UID + message)
- We match UID with GCLID from the original visit
- The new lead data is sent to a Google Sheet.
- Google Ads reads the conversion data from your sheet and automatically uploads the conversion data.
✅ What qualifies as a conversion?
To ensure lead quality, a tracked conversation must meet all of the following:
- WhatsApp message was sent, not just clicked
- The message contains a valid UID
- A matching GCLID was recorded from the original ad click
Only then is it counted as a valid lead and uploaded to Google Ads.