What is WAConversionTracking?
Learn what WAConversionTracking is, who it's for, and how it helps you track real WhatsApp leads for Google Ads.
WAConversionTracking is a lightweight conversion tracking solution that allows you to track real WhatsApp chats as conversions inside Google Ads — not just button clicks.
Instead of relying on superficial click metrics, WAConversionTracking records when a user actually sends a WhatsApp message, and then matches that with your Google Ads click (GCLID) and a unique identifier (UID). These are pushed back into Google Ads as offline conversions, helping you make better bidding and targeting decisions.
Who is it for?
WAConversionTracking is built for:
- Performance marketers who want more accurate Google Ads data
- Google Ads agencies looking to improve ROI for clients using WhatsApp as a lead channel
- Businesses using WhatsApp as their primary method of contact
- Advertisers running search campaigns and relying on Smart Bidding strategies
Why does it matter?
Tracking button clicks doesn't tell the full story. You may be optimizing for users who click but never chat — wasting ad spend.
WAConversionTracking helps you:
- Track actual conversations, not just button taps
- Improve Smart Bidding by sending Google real lead data
- Cut down on wasted budget from unqualified traffic
- Make data-backed decisions that grow revenue