What Counts as a Conversion?
Learn what WAConversionTracking considers a valid conversion and what conditions must be met.
WAConversionTracking only logs a conversion when a real WhatsApp chat is initiated and properly attributed to a Google Ads click.
When a conversion is triggered a new entry will be added to leads.
✅ A valid conversion requires all three of the following:
- GCLID Present
The visitor landed on your website from a Google Ads click with a valid gclid parameter.
- UID Sent
The WhatsApp message includes a UID that was generated by WAConversionTracking and embedded in the button or script.
- Message Sent
The user actually sends the WhatsApp message (clicking the button alone is not enough).
🧠 Why We Do This
We go beyond button clicks — we only count real chats, not accidental taps or visits that don’t lead to actual conversations.
This helps:
- Improve Smart Bidding accuracy
- Reduce wasted ad spend
- Give you clear lead attribution
🛑 What’s Not Counted as a Conversion
Here are some scenarios to show you when a conversion is not counted.
Scenario | Counted? |
Clicked the button but didn’t send a message | ❌ No |
Sent message but UID was missing | ❌ No |
Sent message with UID, but no GCLID in session | ❌ No |
Sent message with UID + GCLID | ✅ Yes |
Last updated on January 3, 2024