Leads & Tracking
Tracking & Attribution
What Counts as a Conversion?
Learn what WAConversionTracking considers a valid conversion and what conditions must be met.
How UID and GCLID are Matched
Learn how WAConversionTracking matches the unique user ID with the Google Ads click ID for accurate lead attribution.
Troubleshooting Untracked Leads
Learn how to diagnose why a WhatsApp message didn’t appear in your lead log or was not counted as a conversion.